Digital Marketing Manager

London, England, United Kingdom · Marketing

Description

Who we are

AppyParking is on a mission to make parking a truly forgettable experience. We understand how fragmented infrastructures and stand-alone solutions cause stress and hassle for the most mundane of daily tasks, like finding and paying for a parking space. We know there’s a better way of doing things and so we’re building innovative and future-ready solutions from the bottom up, to improve the way parking is accessed and managed.

Our holistic kerbside management platform provides a ‘future of mobility’ conduit between the private and public sector, ensuring standardised kerbside data can flow between local authorities and mobility operators, unlocking the barriers that hinder the adoption of intelligent mobility solutions and ultimately make the kerb work for everyone, physically, socially and commercially.

AppyParking is backed by a number of leading investors including Hyundai Motors and Sumitomo Corporation, and recently closed a significant £7.6 million Series A funding round.

We’ve won several prestigious awards over the years including more recently Best Transportation-as-a-Service Project Award from the TaaS Technology Conference as well as being ranked as a top 50 disruptive UK company in the 2019 Disruption 50 Index.

We’re building something big, from the ground up, so this is a great chance to get on board with that and make a mark on a company that you can call your own.

Requirements

What we need

We’re looking for a digital marketing superstar, someone who’s obsessed with driving rapid growth from the campaigns and channels they own. This is an opportunity for a hungry, hands-on digital guru to join our team and lead our digital marketing efforts.

You will be ambitious and familiar with the challenging but rewarding environment of fast-growing businesses, either at a start-up or scale-up level. You have the deep platform knowledge and expertise to directly execute and optimise campaigns across the Google Marketing Platform, LinkedIn, Facebook/Instagram and Twitter. You’ll also be at ease with owning website CRO initiatives and leading our SEO efforts.

You know what it takes to champion digital excellence across a dynamic business and are always tinkering, testing and optimising to maximise the impact of all our activity.

You’ll have experience marketing SaaS solutions and have an active interest, if not direct experience, in the mobility sector and services designed to help cities operate more sustainably.

You’ll be eager to learn and be flexible as you will be exposed to a broad spectrum of marketing activity in a business which moves fast. A can-do attitude and the ability to manage multiple projects, prioritise tasks and hit deadlines is essential.

Crucially, you’ll want to make an impact, build something special and have a real, positive impact on the world by being a part of helping our team win and fulfil our promise of helping cities thrive from the kerb up.



What you would do

You won’t be twiddling your thumbs looking for something to do, that’s for sure.

Reporting to the Head of Marketing, you will lead on all digital marketing activities that support the business strategy, owning our digital strategy. You will be responsible for directly managing our core digital campaigns, and establish the processes and reporting rigour required to continuously improve and drive growth.

You will play an active role in developing our in-house capabilities, building out our digital marketing function as we scale, domestically and internationally.

Activities include:

Campaign & channel management -

Conversion rate optimisation:

BI and analytics:



What you will be

What you will have

Benefits

What you would get

AppyParking work hard to create an inclusive environment to be a part of. A culturally diverse workspace, but all sharing the same eye-on-the-prize mentality. On top of that:

No agencies please.

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